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Launch campaign

The Fredditos launch

A new format in which the audience chose which product would go on the menu.

Client
Freddo's Cafe
Sector
Speciality coffee shop
Location
Fuengirola
Year
2026
Four filled Freddo's mini cans on the cafe counter

The brief

The starting point

Freddo's was going to bring out a small version of their cans and wanted to announce it. The problem was that there was no product to show: what would go inside had not been decided yet, and the only mini cans in existence were empty.

The work

What we did

  1. 1The problem became the campaignInstead of announcing a finished product, we asked. “What would you like in your Freddito?” let the audience suggest the filling, liquid or solid.
  2. 2Photographing the existing productWe photographed the mini cans just as they were, empty, on Freddo's own counter, with its light and its wood.
  3. 3The fillings, generated with AIFrom those photos we created an image of each flavour: coffee, matcha, cheesecake and banoffee. Same can, same counter and same light, so that they would read as the cafe's own products.
  4. 4Six slides with the brand's signageA cover with the four flavours together, one per slide, and the real photo of the empty cans closing the carousel.

What we started with

The mini cans on the day Freddo's showed them to us: empty, with no filling decided and no name. Everything else came from here.

The published carousel

Six slides for Instagram: the cover with the four flavours, one on each image, and the real photo of the empty cans at the end, which posed the question.

The images with fillings were generated with artificial intelligence from photos of the real product, including the cover. The last one is the original photograph of the cans, unretouched.

This is how Freddo's reacted when we sent them the cover.
The cover we sent them: the four Fredditos on the counter at Freddo's

Freddo's

Is this real or AI?

  • 309Likes
  • 41Comments
  • 12Message forwards
  • 100%Organic reach

The result

What we achieved

309 likes, 41 comments, 4 shares and 12 message forwards, with 100% organic reach. Based on what people suggested, Freddo's decided on the filling for the Fredditos. They are still in development and not yet on sale.

The service

Content creation

Photo and video shot at your business: reels, ad creatives and material for your website, made to sell.

View the service

More of our work

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