Skip to content

Privacy settings

Work

Brand launch

Creating a complete brand identity

A luxury club for lovers of high-end cars and motorsport, with a strong focus on high-level networking among its members.

Client
GT Race Marbella
Sector
Luxury motor club
Location
Marbella
The GT Race Marbella logo cut from gold vinyl, with the orange neon outline of a race circuit behind it

The brief

The starting point

We started with a blank page and nothing but the name, to develop a corporate identity with which to present the club to the world and make it known before it had even opened its doors.

The work

What we did

  1. 1The identity, starting with the logoWe designed the logo, the stationery and the brand manual: the rules that make GT Race recognisable in the same way on a poster, on a website or on a card.
  2. 2Its first websiteWe created the website with which the brand introduced itself and served its first clients.
  3. 3Planning the social media and multimedia launchAfter analysing the target audience, we drew up the publishing plan for every social network the brand would be on and developed the multimedia content it needed.
  4. 4Multimedia at eventsWe filmed their track events, as well as their grand opening, creating high-value audiovisual productions for the brand.

The identity

Guided by the tastes of the three founding partners and taking into account the interests of their target audience, we developed the logo and the whole brand identity that goes with it: stationery, business cards and uniform design.

Signage and wayfinding

We designed all of the club's signage: the illuminated signs at the entrance, which we manufactured with the best supplier we found, the banners and the stickers.

Posts on their social media

Some of the pieces we published during the brand launch.

On track and at its opening

Audiovisual productions from their track days and the club's grand opening.

The result

What we achieved

A consistent brand launch, with an easily recognisable image tailored to the client's needs and to the tastes of their target audience.

Services we combined for GT Race Marbella

More of our work

See all
Comedy TikTokAyoWeb designAyoProduct reelADMTechnical reelADM

Shall we make something like this for you?

Tell us about your business and what you need. We'll tell you what we'd do and what it would cost, with no obligation. We work in Malaga and the province.

You can also fill in our form

Marked fields are required. Phone is optional.

The name your customers know you by.

If you'd like a more personal conversation.

What your business is like, what you're interested in and what you want to achieve.

Data controller: Miguel Zambrana Infantes (POV Studio). We use your data only to reply to you and, if requested, prepare a proposal; never for advertising or to add you to a mailing list. The legal basis is the pre-contractual steps you ask us to take. Formspree processes the submission from the US; our email and hosting providers are also involved. You can exercise your rights by writing to hola@povstudio.es. Read the full policy.

1 of 1

1/1